So, let’s talk about launching. What does it take to pull off a sold-out launch? Here are 5 proven steps from launch queen and powerhouse, Nicole Nieves.
“My five-part launch strategy is the word “VIBES” because launching is a vibe. It’s an energy. It’s a purpose. It’s an intention going into it.” – Nicole Nieves
Click here to watch the full interview.
So, let’s break it down.
Launching isn’t a surprise party. People actually want to be a part of the ‘party-planning’ committee. So, get your audience involved. Show them some behind the scenes of you actually working and creating. Ask for their opinions. Get their suggestions. Really involve your audience in the process upfront.
Don’t just think about making an income – think about actually having an impact on your audience. Yes, generating an income is important, but when your heart is tied to the end result of impact OVER income, the way you show up for people is going to be that much more authentic and effective in what you’re doing.
Make sure that you’re planning out your launch in advance. Planning out your launch is so incredibly important – it’s going to serve as your roadmap for how you’re gonna execute your program.
Once you’ve built out your plan, you need to execute it. Make videos. Build your sales page. You may even consider hiring someone to help you out. If necessary, outsource certain tasks (i.e. copywriting, marketing, etc.) to the pros.
You have got to show up during your launch. You have to show up with energy, with focus, and with intention. You have to make sure that people feel from you during your launch what they’re going to receive from you, post-launch in your program.
With these 5 steps, having a sold-out launch isn’t just a far-fetched dream – you can turn it into a reality!