Communication is an essential part of any business. Writing copy that is engaging and memorable to your audience is harder than it seems. Let me share with you a few hacks that I learned from Rachel Leslie during our interview!
Create a word bank with the words your customers use often. Look into the conversations you had with them or into how they express their pains. You can even look at their testimonials.
We sometimes get stuck in our heads and forget that what we know is not really what the audience knows. When writing a copy, your goal is to make them feel that you are in their head.
Adding a personal element to your copy is going to set you apart from other businesses. You can incorporate a narrative that leaves an impact without being overly vulnerable or over the top.
Start with your own story. Why did you start your brand? Who are the people behind it? Sharing these stories humanizes your brand and creates more connection with your soon-to-be clients.
Learning how to be intentional with how you want your copy to come through is a game-changer.
Are you a fun preppy brand? Or, are you more on the professional side, subtle side? Always gut check with your brand. If you don’t have a brand voice, it’s very important to start here!
Long story, short…story tell more often. It creates a greater connection and a lasting impact. Your stories don’t have to be long or elaborate! There are stories everywhere. We may be thinking that they are boring, but others need to hear them to relate! Remember, you just want want to leave your viewers saying “me too” or “I can totally relate.” The more the connection, the shorter the sales cycle.